The Power of Community: Lessons from 4 Days in Austin

This week I spent four days in Austin, TX at Event Profit Engine, one of the premier live events where top creators, entrepreneurs, and consultants gather to learn the latest strategies for growing businesses through live events.

The event is hosted by Alex Moscow and Eben Pagan, two legends in the entrepreneurial space. Alex has spent 14+ years helping coaches and consultants generate over $125 million through live events and high-ticket offers. Eben is a pioneer in online business who has sold over $100 million in digital products and is known for his masterful integration of marketing, psychology, and strategy.

I had the honor of sponsoring this event and being interviewed on stage by Alex. (I'm including a couple of clips from that conversation below.)

I met incredible 7-figure and 8-figure entrepreneurs, founders who are scaling their businesses through events. But what made this experience truly special wasn't just the strategies or the connections. It was the community.

This became a powerful few days for forging new partnerships and growing our businesses in a safe, heart-centered environment. Because in the end, there's nothing better than growing alongside people who share your values.

Invest in people who invest in you.

I also had the honor of being interviewed on stage by Alex Moscow, one of the event organizers. Here are a few ideas I shared that sparked the most conversation afterward:

Every business grows until it hits a constraint, then grows no further.

Our number one job as leaders is to find that constraint. Sometimes we think it's leads, but maybe it's profitability. Maybe doubling down on fixing your margins is a better investment than spending more on ads.

82% of bankruptcies are the result of poor cash management.

Not bad funnels. Not bad strategies. Poor cash management. That stat from US Bank should make all of us pause and ask: Am I actually projecting my cash flow for the next 13 weeks?

You need to speak the love language of money.

If you think money is sexy, you need to learn what your money is telling you. Start simple: have a monthly call with your bookkeeper. The first one feels overwhelming. By month twelve, you're asking the right questions and you actually know your numbers.

You can't scale chaos.

Before we throw the kitchen sink at growth, we need financials under control. We need to know profitability by offer, by client. Because scaling something unprofitable just gets you to broke faster.

The power of 1%.

You don't need 20% improvements. What if you found small 1% gains across your P&L? When you address them systematically, they compound. I've seen clients uncover hundreds of thousands in opportunity just by looking for those small leaks.

I'm still processing and integrating everything that happened during this event. Right now, I'm following up with potential clients and partners for future speaking opportunities.

To everyone who was at Event Profit Engine—thank you for your support, your energy, and your openness. This is what community looks like.

See you at the next one. 🤝