One Mission.
Two Perspectives.
Your Financial Clarity.
ScalingCFO is built on the complementary expertise of two seasoned operators who've lived in the trenches of scaling businesses across multiple continents. Together, we bring strategic CFO thinking and operational excellence to growth-oriented founders.
About Us
Our Mission
10K Founders Scaling Smart. No Compromise.
Every founder faces the same impossible choice: execute your growth strategy or protect your cash. Our Mission: To eliminate that choice forever for 10,000 founders.
$2.4M
Revenue
34%
Margin
87
Score
Who We Serve
Founders in the $500K to $50M revenue range
You're beyond startup survival mode but not yet at the scale where you can afford a full finance team.
You're the founder who:
- Has a clear growth strategy but struggles to know what you can actually afford to execute
- Spends 40+ hours a month on financial tasks instead of building your product
- Makes gut-level decisions because you don't have real-time financial intelligence
- Values alignment, purpose, and sustainable growth over "growth at all costs"
Our Approach
We believe in three core principles:
Constraint based growth system
Every business grows until it hits a constraint, then grows no further. We help you identify and eliminate that constraint so growth becomes inevitable.
Financial intelligence over financial reporting
We don't just tell you what happened last month. We help you understand why it happened and what to do next, in real time.
Systems that scale without you
The goal isn't to work harder. It's to build operational systems and automation that create leverage, not more work.
What Makes Us Different
Here's what sets us apart from traditional advisors:
We've Lived It
We've closed $800M+ deals, scaled operations across 17 states and multiple countries, and built our own practices from scratch. We're operators who built the tools we wished we had.
We Build Systems
We don't just tell you what to fix. We help you build the systems to fix it, measure it, and scale it.
We Practice What We Preach
We use constraint-based thinking to build constraint-eliminating technology that gives founders real-time financial intelligence.
Leadership
CEO & Founder
Cruz spent 25 years in corporate finance leadership at GE Capital, GE Vernova, NBCUniversal, and Unilever. As Regional CFO for GE Gas Power Latin America, he led structured finance, capital markets, and project finance operations and closed an $800M power plant transaction. NYU Stern MBA. UT Austin. Six Sigma Black Belt.
COO
Diego is the rare operator who combines deep financial acumen with world-class systems expertise. As former Managing Director of SGS Brasil and CFO for all of Latin America at SGS, Diego led multinational teams through massive operational transformations, pricing overhauls, and finance system implementations.
Why We Partner Together
Cruz identifies what's holding you back.
Diego builds the systems to break through it.
Cruz's Role
Brings the financial diagnostics, strategic CFO expertise, and constraint discovery. Helps you understand your numbers and make better decisions.
Diego's Role
Brings the operational muscle and execution framework. Ensures those decisions actually get implemented and produce results.
Together, we offer something rare in the consulting world: financial strategy that doesn't stay in a PowerPoint deck. We don't just tell you what to fix—we help you build the systems to fix it, measure it, and scale it.
Our Growing Team
While Cruz leads strategy and Diego drives execution, ScalingCFO is supported by a network of specialized experts in data analytics, automation, and technical implementation.